BioCheese Enters Protein-Fortified Dairy-Free Market in Australia
Australian dairy-free brand BioCheese has launched a protein-fortified shredded cheddar in the country's plant-based cheese category. The Cheddar Shred with Protein is now available in Coles supermarkets and independent grocers nationally.
The product is built on a coconut oil base with 10% pea protein, giving it 10g of total protein per 100g, and is formulated to melt for uses such as toasties, tacos, and salads.
It comes in a 200g resealable bag at a recommended retail price of $9, in line with the rest of the brand's convenience range.
BioCheese was first to market in Australia's plant-based cheese category in 2014, launching with a single product in Coles. The brand, owned by My Co and produced under its MyLife business from a base in Prahran, Victoria, has since expanded to more than 15 products across major and independent retailers.
According to CEO Vicky Pappas, "Plant-based and dairy-free shouldn't mean settling for less. We wanted to prove that with our Cheddar Shred with Protein. It's the first of its kind in Australia, and we're proud to be leading the way on nutrition as well as taste."
The product's launch marks a significant milestone in the growth of BioCheese, which has established itself as a leader in the Australian plant-based cheese market.
BioCheese's Expansion in Australia
| Product Type | Year Launched |
|---|---|
| Single product | 2014 |
| Over 15 products |
BioCheese's entry into the protein-fortified dairy-free market in Australia is a testament to the brand's commitment to innovation and customer satisfaction.
Key Features of BioCheese's Cheddar Shred with Protein
The Cheddar Shred with Protein is a game-changer in the Australian plant-based cheese market, offering a unique combination of taste, nutrition, and convenience.
It is available in a 200g resealable bag at a recommended retail price of $9, making it an affordable option for consumers looking for a high-quality dairy-free cheese alternative.
The product's protein content is a major selling point, with 10g of total protein per 100g making it an attractive option for health-conscious consumers.
The Cheddar Shred with Protein is a significant addition to BioCheese's product range, and its launch is expected to drive further growth and innovation in the Australian plant-based cheese market.
The product is stocked in Coles supermarkets and independent grocers nationally, making it easily accessible to consumers across the country.
BioCheese's commitment to quality, innovation, and customer satisfaction has established the brand as a leader in the Australian plant-based cheese market, and the Cheddar Shred with Protein is a testament to this commitment.
