Food Trends: NNB and Axiom Foods Target Whey Woes with Plant-Based Protein Line
US companies NNB Nutrition and Axiom Foods have introduced PeptiClear, a line of premium hydrolysed plant proteins, to help manufacturers meet consumer demand amid the global whey shortage.
Plant-Based Proteins Gain Mainstream Attention Amid Whey Shortage
The global whey shortage has led to a surge in demand for alternative protein sources. US companies NNB Nutrition and Axiom Foods have responded to this trend by launching PeptiClear, a line of premium hydrolysed plant proteins. This innovative solution aims to provide manufacturers with a functional alternative to whey, reducing their reliance on the dairy supply chain.
According to Dustin Elliott, chief brand officer at NNB, the future of protein lies in expanding the world's ability to deliver high-quality protein across every food format. As consumer demand continues to outpace traditional dairy supply, the industry needs innovative solutions that combine functionality, scalability, and performance.
Advanced Plant-Based Proteins for a Variety of Applications
PeptiClear's hydrolysed, clear plant proteins are designed to deliver a significantly more neutral taste profile, improved functionality, and exceptional solubility. These highly concentrated, transparent proteins can perform across applications where standard plant-based proteins have historically struggled. This includes functional beverages, ready-to-drink products, ice cream and frozen desserts, condiments and dressings, sauces, confectionery and baked goods, high-protein snacks, and everyday functional foods.
To further enhance PeptiClear's performance, NNB has introduced DL-185, a dietary di-leucine peptide that can enhance the anabolic potential of protein formulations. Human clinical research has shown that DL-185 demonstrates around 60% higher stimulation of muscle protein synthesis compared to leucine, and supplementation with the ingredient produces greater improvements in strength than equivalent leucine supplementation in resistance-trained individuals.
Other alternative protein firms are also developing innovative solutions to meet the growing demand for protein. These companies are leveraging various technologies, including microbes, precision fermentation, and plant-based proteins, to produce high-quality protein sources. The whey shortage has been exacerbated by the surge in demand for protein, particularly among younger generations.
According to one poll, nearly three in five Americans are prioritising protein, and 65% of Gen Zers and millennials are trying to consume more protein. This trend is expected to continue, with companies like NNB Nutrition and Axiom Foods leading the way in developing innovative protein solutions.
Source: Green Queen