Oatly Partners with Breadfast, World Plant Milk Day Celebrates Heritage

Oatly, the Swedish oat milk giant, has teamed up with Egyptian e-grocer and retailer Breadfast to launch a line of summer refreshers in piña colada, strawberry, and Brazilian lemonade flavors on the latter's in-store menu.

## New Products and Launches

### Oatly and Breadfast Partnership | Product | Flavor | | --- | --- | | Summer Refreshers | Piña Colada, Strawberry, Brazilian Lemonade |

### Other Launches | Product | Brand | Description | | --- | --- | --- | | Ice Cream Bars | Ja! by Rewe Group | Using ChoViva cocoa-free chocolate in classic and almond flavors | | Blended Koji Protein-Beef Mince, Burgers, and Meatballs | Nosh.bio | Available at Saltz, a global marketplace for chefs and foodservice operators | | Plant-Based Meat Products | La Vie | Partnered with Hôtel Mahfouf to bring products on the latter's 100% vegetarian menu for August | | Vegan Salmon Fillets | Oshi | Secured a listing with Better Health Markets and Cafes in Michigan |

## World Plant Milk Day Celebrations

This year's World Plant Milk Day will be held on Saturday, August 22, with a highlight feature being its Heritage Campaign, a globe mapping 5,000 years of plant-based milk tradition across six continents. An interactive Milkscape and a seven-day challenge to try a different non-dairy option each day are also part of the celebrations.

## Company, Finance, and Policy Developments

### Curve Appoints New COO Swedish sustainable protein biomanufacturer Curve has appointed Pernilla Audibert as its new COO. She is the co-founder and former CTO of precision fermentation startup Bond Pet Foods.

### US Beef Sales The persistent price pressure on beef is finally hitting a ceiling for consumers in the US, with volume sales falling by 0.3% in the 13 weeks ending in mid-July. In contrast, volumes grew by 5% in the same period in 2024 and 2025.

### Food and Drug Administration Recall The US Food and Drug Administration has recalled 94 cases of vegan cheese puffs made by Canadian brand Frankie's Organic because they may contain undeclared milk. The food safety agency said the product was mislabelled, with the move stemming from two complaints of allergic reactions from customers in Canada.

### Investment in Precision Fermentation Capacity The Canadian government's Atlantic Canada Opportunities Agency and Nova Scotia's Community Economic Development Fund have each invested C$600,000 ($433,000) to help the Verschuren Centre, a biotech scale-up hub in Sydport Industrial Park, expand its precision fermentation capacity. The C$1.2M ($866,00) investment will enable the site to support 10 additional companies per year and create 100 highly skilled jobs.

### Good Food Institute Europe's Managing Director Steps Down Alternative protein think tank the Good Food Institute Europe's managing director, Alex Mayers, has stepped down to take up a new role at The Humane League UK next month.

### Hungary's Animal Welfare Win The government of Hungary has banned the use of wild animals like elephants, big cats, bears, primates, and giraffes in circuses, a law that will come into effect on January 1, 2027.