Functional and fortified drinks
Everything filed under this heading in our food trends coverage, the 13 reports filed on it so far.
Celsius faces healthwashing lawsuit over energy drink claims
Celsius Holdings is facing a class action lawsuit alleging it misled consumers with health claims on its energy drinks and powders.
Oatly report reveals texture-driven non-coffee beverage trends
Oatly's Future of Taste report finds texture is now as important as flavor for drinks, with botanicals and Asian ingredients leading a café menu...
Better Dairy secures US GRAS for precision-fermented lactopontin
Better Dairy has completed a self-affirmed GRAS determination for its precision-fermented lactopontin, enabling its commercial use in US food and...
Beyond Meat Expands Immerse Line with Caffeinated Protein Drinks
Beyond Meat adds three agave-sweetened flavours to its Beyond Immerse sparkling protein drink range, now totalling six variants, each delivering 20g...
Omni launches functional dog food range
A pet health brand debuts complete dog foods with built-in joint, skin, and calming support, while two cultivated meat startups announce a...
Oatly launches oat milk with 5g fibre per 250ml serving
Oatly has expanded its UK range with two new fibre-enriched oat drinks, each providing 5g of fibre per serving.
Confectionery Innovation Accelerates with Functional Ingredients
Confectionery manufacturers are rapidly innovating, driven by consumer demands for health-focused functional ingredients.
Greencovery raises €1M to scale cocoa waste ingredient technology
Dutch startup Greencovery secures €1 million to commercialize its technology for turning cocoa processing waste into functional food ingredients.
Mushroom Squared shifts from meat mimics to functional mushroom proteins
Mushroom Squared is pivoting from plant-based meat to develop minimally processed, functional protein products centered on mushrooms.
Functional Beverage Demand Shifts to Specific, Outcome-Driven Benefits
Consumer demand for functional beverages is shifting from generic wellness claims to specific, outcome-driven benefits like cognitive support and...
Pringles launches thick dippers, Pop-Tarts teams with BuzzBallz
Pringles introduces its thickest-ever chips for dipping, while Pop-Tarts collaborates with BuzzBallz on alcoholic drinks and Snoop Dogg's Dr.
BioCheese Enters Protein-Fortified Dairy-Free Market in Australia
Australian dairy-free brand BioCheese has launched a protein-fortified shredded cheddar, now sold in Coles supermarkets and independent grocers.
Australia's First High-Protein Dairy-Free Cheese Hits Shelves
BioCheese launches a high-protein, dairy-free Cheddar Shred product to meet consumer demand for functional health benefits.