Labelling and health claims
Everything filed under business in our food trends coverage, the 16 reports filed on it so far.
Celsius faces healthwashing lawsuit over energy drink claims
Celsius Holdings is facing a class action lawsuit alleging it misled consumers with health claims on its energy drinks and powders.
Danone Opens China Gut Health Research Center
Danone has launched a major research and innovation center in Shanghai, its third global OneBiome Lab, to advance gut microbiome science for early...
Omni launches functional dog food range
A pet health brand debuts complete dog foods with built-in joint, skin, and calming support, while two cultivated meat startups announce a...
Bactolife Launches Helm Binding Proteins in US via Gutgevity
Bactolife's Helm Binding Proteins, a new class of gut health ingredient, have debuted in the US through the Gutgevity supplement from partner...
California launches first US voluntary label for non-ultraprocessed foods
California has created the first state-level voluntary certification label for non-ultraprocessed foods, overseen by the Department of Public Health.
Confectionery Innovation Accelerates with Functional Ingredients
Confectionery manufacturers are rapidly innovating, driven by consumer demands for health-focused functional ingredients.
Evening Snacking Becomes Key Battleground for Food Brands
Nearly half of consumers worldwide snack in the evening, creating a major market where brands must balance indulgence with health and portion control.
Zespri wins EU's first fresh fruit health claim
Zespri secured EU approval for a health claim on green kiwifruit in 2025, stating that eating two fruits daily aids normal bowel function.
Orchard Robotics AI Cameras Scan Fruit for Growers
Orchard Robotics uses AI cameras on farm vehicles to scan orchards. The data on fruit counts, health, and yield helps growers save labor and inputs.
Non-Alcoholic Drink Brands Shift to Health
A new report finds the world's top 50 non-alcoholic drink brands are worth $170.4 billion. As inflation eases, competition is moving from price hikes...
Bebop dairy-free ice cream targets Asia-Pacific
GTE Foods' Bebop brand is launching a dairy-free, plant-based ice cream across Asia-Pacific, targeting health-conscious consumers.
Functional Beverage Demand Shifts to Specific, Outcome-Driven Benefits
Consumer demand for functional beverages is shifting from generic wellness claims to specific, outcome-driven benefits like cognitive support and...
Health Halos and Cyber Threats in the Food Industry
Equinox Labs founder Ashwin Bhadri warns that wellness positioning on food packaging in India can move faster than scientific validation.
Microbial Protein-Derived Postbiotic Launches for Digestive and Immune Health
US startup Superbrewed Food has launched Thryvia, a postbiotic ingredient derived from microbial protein, for use in various products.
Australia's First High-Protein Dairy-Free Cheese Hits Shelves
BioCheese launches a high-protein, dairy-free Cheddar Shred product to meet consumer demand for functional health benefits.
Blended Meat Takes Center Stage in Japan's Food Tech Scene
Ginga Foods, a Japanese pork manufacturer, has launched a 'half-and-half sausage' that combines 50% pork with 50% plant-based meat from Mama Foods, a...